Week Six-CREATING A POSITIVE MESSAGE, DELIVERED EFFECTIVELY

Here we are finally at week six. By now undoubtedly all of you are beginning to see where all of this is going. The feedback has been tremendous and I’m impressed with the quality of work and the level of engagement that has been shown.

This last assignment is all about external communication. I’ll take a moment to remind you here that the loudest voice in your life is your own. You need to be extra careful to speak to yourself in ways that affirm your highest truth. We’re going to try everything possible to make sure that your external dialogue is a reflection of real value to you and your highest internal ideals. What else should you be interested in talking about anyway?

Create Your Own Collateral

First let’s gather some collateral material that you think will be interesting to people that can make the hiring decision to bring you on board for your services and or products. We live in the universe of on-line newspapers and magazines. There thousands of blogs and postings of every kind available on the internet today. You can easily find a video or sound recording that matches your highest ideals and send them to others that would be similarly interested. You can join existing discussions or share useful information from a conference with the flick of the send key. You’ll need to find 2-3 pieces of third-party material that highlight a need for your product or service.

There may also be 1-2 pieces out there that your golden geese might be interested in. Remember golden geese are people that are naturally aligned with people that hire you or buy your products or services. They could also be recruited to be mentors or part of your personal advisory council. They might be more interested in fun topics that are universally interesting. Make sure that your materials back up your statements below.

Find Your Champions

Next, let’s gather some wonderful endorsement statements that you can share with the rest of the world about how great you are. Make sure that these statements highlight your ability to actually produce real results. Just having your old bosses or best friends say how sweet or nice you are doesn’t really do the trick so make sure they’ve expressed some ability or talent that you have. LinkedIn is an excellent place to gather these and easily share with others.

A hint about gathering endorsements ““ it’s much easier when you give them out first. LinkedIn is really a good tool for this as well but don’t be scared to just send a message out to clients and ask for it. You’ll need at least five for people not to think you’re a fluke.

I can hear some of you thinking about the fact that you are really just starting to do what you currently do. Don’t worry about it. You are credible at something and something has been produced as a result of your past efforts. If you’ve never actually put your best foot forward, start now.

Let’s think about you and the press. Look back over previous exercises and ask your self, “is there anything here that is worth publicizing?” Do you know how to write a press release? Of course you can. Check this out. Go ahead and crack one out right now.

Speaking Your Message

OK, let’s work on your seven second marketing introduction. What do you say when you introduce your self to people? Better yet what do you say when they ask you what you do? What’s the tag line at the end of your e-mail signature? You’ll need a catchy attractive statement the sums up the biggest benefit of your product or service. If you’re looking for a job you’ll need to focus on your greatest talents or the reasons people like to work with you. You’ll need to have a really good grasp of benefits vs. features that your product or service offers. This is critically important to your ability to use attractive language in describing what, how or why you do what you do. Check out this very interesting idea of benefits vs. features.

A sixty second or elevator speech is the most important part of a good networking communication strategy. Your ability to use attractive language and engage in meaningful conversation is more than a passive idea. Creating dialogue from your heart is the first step. Get used to telling stories and using demographic descriptions to describe what you are looking for. Of course being very specific about what you are looking for and how others can help you helps others actually more productive on your behalf. See example below. You’ll need at least two good elevator speeches followed by your tag line. These will have to be memorized and at the ready at all times.

Tools of the master

You are going to need some or all of the following tools to master your networking strategy in real time:

A professionally made name badge. These are so easy to order.

Card holders for each suit, briefcase, purse, etc., to carry your business cards

A card file to carry other people’s business cards

A contact management system or computer program (remember this will be a part of your follow up strategy)

A collateral material package (this will definitely include parts of your finished networking plan)

Make It Fun to Know You

What incentives can you give someone that agrees to be a part of your network? They are going to need opportunities to enjoy hanging out with you on-line or in person. Think through your options, talents and other relationships. You’d be surprised about how many people would like to meet your close contacts. Others would love to get a copy of your grandmother’s famous German Chocolate Cake recipe or be invited to your favorite sporting and entertainment events. You’ll want to create your own unique incentive package.

Sample Posting for Week Six

I found the following fantastic articles about hiring a business coach that my potential clients are sure to enjoy:

http://blog.seattlepi.nwsource.com/powertalk/archives/159813.asp?from=blog_last3

http://www.business-standard.com/india/storypage.php?autono=192804

http://www.prleap.com/pr/5930/

Other B2B professionals that I work with will enjoy these:

http://www.thinktq.com/welcome/tqs_color_sequence_synergize.cfm?sa=110408&ac=000728&lp=000278&gclid=CO-g4IG6zpgCFQEoGgodNU_Z1g

http://workforceexcellence.com/uploads/StretchpointTeams.pdf

http://www.bnet.com/2422-13722_23-175110.html

These are my current endorsements:

“A dynamic speaker with some outstanding ideas on how to grow and maintain your business at any level.” January 22, 2009

Lee Tingler, Agent, Virginia Farm Bureau
was with another company when working with Marvin at Coach Powell Training and Development (CPT&D)

“Marvin and I met at his request to get to know one another as we both are networkers and I had answered one of his questions on Linkedin. I enjoyed our meeting very much and he gave me tips on improving my profile and a CD that contained a podcast with a fountain of information on how to improve my profile and other Linkedin do’s and don’ts. Coach Powell, you truly exemplify the “Giver’s gain” credo. With his suggestion to start a blog, ask questions and answer questions on Linkedin, my profile has already gained new business for me and my company. Thank you Coach!” January 21, 2009

Susan Cook, RDCPro „¢, NVSI-Certified, Principal Broker, Metro Residential Realty
was with another company when working with Marvin at Coach Powell Training and Development (CPT&D)

“Marvin is a superlative coach who combines energy, intelligence and a shrewd understanding of business principles to create a powerfully effective program of success.” January 12, 2009

Top qualities: Great Results, Expert, High Integrity

Isabella Jones, E-RYT 500, Professional Trainer
hired Marvin as a Career Coach in 2005, and hired Marvin more than once

“Marvin is easy to talk to, listens well, but does not waste your time as he pulls out information and ideas from you and helps you see yourself and your business from new and exciting angles. He’s right there throwing out ideas and concepts to you, opening your eyes to what you thought you already knew how to see. He truly understands how to give, and he remembers how to laugh. This is a coach you can trust.” January 11, 2009

Laura Kowalski, Intuitive Coach, Laughing Divas
was with another company when working with Marvin at Coach Powell Training and Development (CPT&D)

“Marvin Powell is highly motivated and gifted with many talents. One which is the ablility to grab focused attention with anyone he interacts with enabling him to gain their trust and quickly establishing a mutually valuble relationship. It is an honor to work with him.” December 6, 2008

Randal Miller, Clinical Director, Natural Health Solutions
was with another company when working with Marvin at Coach Powell Training and Development (CPT&D)

“If you need someone who can cut to the chase, Marvin is your man. He listens, does his analysis, an presto–a realistic and actionable recommendations that can be immediately applied. Marvin’s vast background in business consulting makes him the perfect choice for any coaching engagement. Highly recommended!” November 30, 2008

Lauren Kirby, Founder and President, TurnAround, LLC
was with another company when working with Marvin at Coach Powell Training and Development (CPT&D)

The local and international press should be interested in the following ideas:

My unique coaching system VisionQuest90 „¢

My ability to create synergy between for profit and non-profit productivity

Here’s my tag line

Coach Powell Training and Development is the creator of VisionQuest90 „¢ the most dynamic personal, business, and executive coaching system today. Through the use of our advanced technologies and systems we help growth oriented business owners, consultants, and nonprofit leaders achieve excellence in their chosen endeavors. Join our 90 day program and experience the revolution!

Sample Elevator Pitch

Ben Jamin is one of my favorite clients. He runs a small twenty-five year old promotional marketing business from his home in Fairfax Virginia. Tons of locally based non-profit organizations depend on Ben for their conference and other marketing products. His wife of twenty years and his eighteen year old son haven’t really seen spent any real time with him or helped him in the business.

The trying economic times have created more time for Ben to hang around with his family and he was driving them absolutely nuts with request for time and attention. You see Ben had been used to communicating and socializing with his clients and they seem to be running out of reasons to talk to him as their organizations downsize merge and cancel services.

Ben knew he had to do something to get back in his own business and out of his families or he’d loose them both. He consulted with me and I helped him reinvigorate his communication strategy with his clients using some of the most up to date social web techniques. He’s been able to expand his client base to a nationwide audience and bring on the right team members to help himself using my highly intense VisionQuest90 process.

Today, I’d like to meet other service professionals; lawyers, CPAs and medical professionals. I’d love to sit with them briefly and explain my proven system to them and help them maximize the value of their personal input to business growth. Please have them give me a call or email right away. You never know when you could be saving a friend’s business.

Coach Powell keep the success in small businesses worldwide. Coach Powell leads the way!

The greatest benefits form belonging to my network are:

Tons of business opportunities for small business leaders

Introductions to other Coach Powell community members

Enlightening and productive personal meetings

Posted On March 18th, 2009 by Dan Kolansky
 

Comments

4 Responses to “Week Six-CREATING A POSITIVE MESSAGE, DELIVERED EFFECTIVELY”

  1. Laurie Maddalena says:

    The following articles about executive coaching to send to potential clients (two are attachments-unfortunatley this site would not let me upload attachments):

    1. Executive Coaching: the secret weapon for high impact leadership by Ray Williams
    2. The Coach Approach (Smart CEO Magazine)
    3. Executive Coaching/Business Coach (http://www.prleap.com/pr/5930/)

    My current endorsements:

    “Working with Laurie Hackett-Maddalena, I accomplished things that otherwise would have been put on the back burner: it wasn’t that I was working harder, but rather more efficiently. Instead of getting overwhelmed by day-to-day tasks, she guided me to take measured steps that helped me achieve my longer term goals. The beauty of working with Laurie is that I always feel empowered–that it is me driving the decision-making. A compassionate and attentive listener, Laurie is able to get to the heart of the matter in a single question. She is always asking the question, “What else?”. I am truly grateful to her and her ability to challenge me to achieve higher goals and accomplishments.”
    -Sarah Rice
    Marketing Manager,
    Sunflower Marketing

    “Laurie is a wonderful coach who has strong listening skills and a keen sense of intuition. She helps me step back from my day to day challenges and see the bigger picture. The result is that my stress level is reduced, and I am better equipped to deal with issues at work as they arise. Laurie’s warm, supportive nature pairs well with her keen sense of humor and ability to call the bluffs where she sees it. I highly recommend Laurie as an executive coach.”
    -M.G.
    Senior Manager,
    Large Global Consulting Firm

    “Laurie has highly developed interpersonal skills, can relate to people in all stages of their careers, is compassionate and engaging, and above all is an excellent listener. She makes people feel comfortable and takes the time to show them that she has a deep interest in their goals and successes – yet she is still able to productively challenge them to step outside their comfort zones to achieve the personal growth and evolution they desire. She helps people be better leaders.”
    -Karen Rosales
    Vice President of Retail Delivery,
    MCT Federal Credit Union

    Publications my target market may be interested in:

    Article in CUES Magazine: http://www.cues.org/pls/cuesp/!cues1.main?complex_id_in=3069489.3071923.3072641.11944663.page

    Article in Credit Union Times:
    http://www.cutimes.com/Issues/2003/March%2019,%202003/Pages/Montgomery-County-Teachers-FCU-Gets-Seal-of-Excellence.aspx

    My Tag Line:

    Laurie Maddalena is a former successful executive who now helps leaders become more efficient and effective while realizing accelerated results. Laurie is also the author of a free monthly Envision Excellence newsletter which provides powerful tips for becoming an exceptional leader! To subscribe, click on the following link: Subscribe Me!

    Sample Elevator Pitch:

    My name is Laurie Maddalena, and I’m in the business of results. I work with executives and organizations to improve performance, leadership, communication and effectivness, and most of all, to accelerate their results.

    I recently worked with an organziation that wanted to develop its leaders to the next level. I performed 360 degree assessments for the executive team and coached each executive around leveraging strengths and developing opportunities. These executives now have a clearer understanding of their leadership impact and have developed action plans for improvement and success. One executive told me she has received several compliments over the last few weeks from peers who have said she has been wonderful to work with since the assessment and they have seen a great improvement in results. They told her whatever she is doing, to keep it up! So, this executive hired me on retainer to coach her.

    I’d love to meet executives or business owners who are looking for improved leaadership, teambuilding workshops and retreats, training, assessments, and executive coaching. I have excellent references, and have worked with several large credit unions in the area. My passion is helping organizations build an outstanding organizational culture where employees love to come to work!

    The greatest benefits from belonging to my network are:

    “¢ I am respected in the credit union industry and have many professional contacts in this sector.
    “¢ I belong to many networking organizations in the Maryland area and have built up professional relationships.
    “¢ I am enthusiastic and willing to help other professionals build their businesses.

  2. Laura Kowalski says:

    Week Six Networking exercise

    Links to share

    http://www.cnn.com/2007/LIVING/worklife/08/01/wlb.life.coaches/

    http://www.nytimes.com/2006/01/07/business/media/07offline.html

    http://www.articlesbase.com/coaching-articles/some-benefits-of-life-coaching-355042.html

    http://www.articlesbase.com/new-age-articles/four-great-benefits-of-spiritual-life-coaching-344007.html

    Here are some of my recommendations:

    “Laura brings expertise, trust and passion to the table. She shares her compassion through her extensive knowledge and experience. Laura’ has a wonderful ability to explain the finest details in words that make sense.” January 12, 2009
    Top qualities: Expert, High Integrity, Creative
    Barbara MainӬhired Laura as a Career Coach in 2008

    “Laura does it all with exceptional grace and extraordinary style! This laughing diva is an intellectual giant that can and will teach you how to maximize the value of that which is most natural to you. Master your intuition and get plugged into you true potential. You’ll be amazed when you check out her website. Tell her that I sent you!” January 12, 2009
    Marvin Powell, Chairman, Small Business Commissioner, The Fairfax County Small Business CommissionӬwas with another company when working with Laura at Laughing Divas

    Marketing Coordinator
    Professional Landcare Network
    “Laura brought a sensiblity to the organization that combined the aesthetics from her creative side with the marketing savvy of her business side. Her work product was engaging, snappy, and clever.” May 28, 2008
    James Johnson, Dir, Membership & Certification, Professional Landcare NetworkӬmanaged Laura indirectly at Professional Landcare Network
    Marketing Coordinator
    Mogul Marketing
    “Laura played a key role in the operations of my company. Her attention to client service, detail in her work and creative thinking has made her a real asset to Altera Performance Group. Laura has successfully executed a number of projects and research initiatives and Altera is a better company because of her work. I would recommend Laura for any position that involves responsibility, creativity, initiative and growth.” June 1, 2008
    Jay O’Hare, Founder & Principal, Altera Performance Group”¨managed Laura at Mogul Marketing

    Editing/Writing intern
    Paddler Magazine
    “Laura worked well on any task she was given and proved to be very organized and an asset to our team.” May 29, 2008
    Nick Hinds, Account Executive, Canoe and Kayak MagazineӬworked directly with Laura at Paddler Magazine

    “As a strong left-brain thinker, I was a little skeptical about using intuition in my life “¨and introducing it to my viewers as part of successful business practices. “¨After talking – and laughing – with Laura Kowalski of Laughing Divas, however, “¨I understood how this supports and strengthens the way I already operate. “¨Those looking to make clear decisions to help pull them towards their visions “¨would do well to work with Laughing Divas.”"¨”¨

    Cheree Warrick”¨”The Profit Partner”"¨

    “When Laura spoke to my sales team, she took our thinking to a whole new level. Some were so impressed they went back for further consultation. I know that she has inspired me personally, using her speaking skills to “¨spiritually move, touch and inspire. I’m confident that many lives will be enriched through her.”"¨”¨

    J.L. BoltonӬSkin Care & Cosmetic Senior Sales DirectorӬ

    The press should be interested in:

    My current book “Getting Lucky 27 Quick Steps for College Students ““ Achieve Your Vision Through Strong Intuition”

    My upcoming 30-day CD coaching set

    The unique aspect I bring to life coaching with art, intuition, and bodywork.

    My tag Line:

    Laughing Divas: America’s Intuitive Coaches. Exceptional life coaching to help you handle change and choice, and see your best life path, even when you don’t know where you are going.

    My elevator speech:

    Shannon is a great woman: single mom, works outside of the home, and has been put through the paces with life for the past few years. Divorce, moving, and just living her life has given her a lot of challenges. She’s certainly made it, but is really ready to take charge of her life and live it more clearly, and be more in control. She’s smart and educated but she’s never been taught what the steps are for doing that.

    Sure she would like some shifts in finances ““ in all parts of her life really ““ but mainly this is about her personal life and experience and how she approaches the world in general. And she’s not even sure what she wants, she just wants it “better” and “not this.” This is so great, right? She is ready to find a new way to see things.

    We got together and began working together to see where she was now and where she wanted to go. Not dwelling on the past but understanding how does she view the world? What is serving her and what is working against her? What are her goals? How does she talk to herself every day? We looked at where she was at and where she wanted to go and mapped out the skills she needs to get there, and then began cultivating those skills. And I don’t let her off the hook, or tell her what she wants to hear or hold her hand and tell her it will be ok.

    After working together over the phone, in person, and through email, we have worked it out, with a really unique blend of bodywork, meditation, coaching sessions, and intuition, we found her special map for this world. Shannon feels great now. Her life is changing little by little in every realm, and is heading where she wants it to, but best of all she has a clearer and stronger sense of self. She feels she is her own best resource, and lives life in action, not reaction. And we do it all with a light heart and a lot of laughter. Life may be critical but it doesn’t need to be serious. I’m Laura with Laughing Divas. America’s Intuitive Coaches.

    The greatest benefits in belonging to my network are:

    The work is also how I life my life, and I do it visibly, so you learn the work just being around me. A new way of looking at things.

    A chance to connect to people that are not in “traditional” business realms.

    Love, peace, beauty, and laughter and a drive to be the best in YOUR world.

  3. Melissa Davies says:

    I found the following fantastic articles about hiring a business coach that my potential clients are sure to enjoy:

    http://www.laprogressive.com/2008/07/06/will-a-black-president-dispel-the-need-for-diversity/
    http://www.pacific.edu/sis/mair/cross-cultural-communication.html
    http://www.colorado.edu/conflict/peace/treatment/xcolcomm.htm
    http://www.ajschuler.com/cross_cultural_communication.html
    http://internationaltrade.suite101.com/article.cfm/crosscultural_training_for_global_business
    http://www.dtui.com/diversity_training.html

    These are my current endorsements:

    “I had the pleasure of working with Melissa on several charity events. We had one particularly demanding and high maintenance client. She handled herself with diplomacy and navigated some very difficult, challenging situations with great dignity and unfailing professionalism. Continuing to generate and produce while lesser individuals would have walked away from their responsibilities.. Grace under fire. Melissa is an extremely dedicated and focused individual. I would highly recommend her as an accomplished professional.” September 16, 2008
    Anne Marie Principe , Executive Director , Books for Kids Foundation
    worked directly with Melissa at Wise Ways Consulting, Inc

    “I have had an opportunity to participate in seminar led by Melissa ““ she brings a rare, authentic, and refreshing “in the trenches” view of diversity and awareness of true multi-cultural issues. Her unique background couples with education, skill, and passion for helping clients achieve the highest level of human performance. She is capable of designing a broad and deep training package that can truly optimize and organization’s ability to extract from people the best of their creativity and technical strengths in a truly multi-cultural setting; I gained a great deal from her presentations, and would highly recommend Melissa’s services to any company that takes diversity and cross-cultural awareness seriously, and/or needs to prepare employees for international business.” September 15, 2008
    Doug Penn, PMP , Business/Management Analyst and Project Manager , Doug Penn

    “No obstacle is too big for Melissa. When she encounters a problem, she offers excellent solutions. She is reliable, charismatic, trustworthy, and most importantly, selfless.”
    Alex “Sasha” Powers, Managing Partner,
    Prestonwood Partners, Dallas, TX

    “Ms. Davies is a master teacher; she is well-prepared, sets high standards and works towards mastery for all. Having worked and traveled in many different lands, she is keenly aware of the importance of cultural sensitivity. She leads by example in this area.”
    M Emborsky, Vice-Principal,
    Dubai, United Arab Emirates

    As a recent participant in Ms. Davies’ seminar on the topic of creating an inclusive workplace, I was impressed with her knowledge and delivery. As a self-described “˜global nomad’, Melissa brings a rare and refreshing view of diversity and inclusion, a true multi-cultural perspective. Through her genuine spirit and use of numerous personal examples, she was able to provide a safe and engaging learning environment where people were empowered to take risks and contribute.

    Ms. Davies demonstrated an ability to listen to the audience and subsequently reveal many light bulb moments which could be used after, both personally and professionally. She showed an excellent understanding of human nature and how to tap into peoples’ strengths for the betterment of the organization.

    Ms. Davies is an effective facilitator who can assist organizations in creating positive change in diverse organization. I am pleased to offer this reference for Melissa and would highly recommend her services to any company that wants to ensure that it is leveraging the true potential of its talent.
    Matthew Blackburn, PMP
    Morgan Franklin, Greater Washington DC.

    The local and international press should be interested in the following ideas:

    My article on diversity and religion/spirituality in the workplace, due to be published in May in a national industry magazine.
    My depth of experience, both here and overseas.
    My ability to bring high-quality and engaging training to the workplace.

    Here’s my tag line:

    Wise Ways Consulting is a world leader in personal empowerment! We use our unique high impact training and coaching programs to aide our clients in reaching their ultimate potential. At Wise Ways Consulting, we’re “˜Helping to Create a World for Everyone!’

    Sample Elevator Pitch:

    I am a golfer and have been since I was nine years old. According to my mother, it’s almost as long as I’ve been teaching, training, and assisting those around me in improving their lives.

    Ever since I can remember, I have approached life as a golf game. For those of you who are unfamiliar with the game or what golfers do, each time I prepare to take a shot, I stand back and analyze the situation. I look for approaching hazards, target areas to land, and little sweet spots along the way that can help me out. Each time I stand in front of the ball, I rehearse the desired outcomes in my mind. I recall the things that didn’t work and put those to rest; instead I focus on what went well and capitalize on that.

    Consulting and training are similar to this great sport. When I work with your organization, I stand back and assess your environment. I can identify potential hazards, the strong staples of your organization, and those extra little gems which need to be capitalized upon. Together we identify the strategies needed to move you forward towards accomplishing the goals that have been set. We use unique and high impact training to propel your organization towards the success that it desires.

    Today, I’d like to meet executives and HR professionals who have diverse workforces and target markets. I’d love to sit and work with them to begin to identify ways that they can embrace that diversity and utilize it to make a tremendous impact on their bottom line. Please have them give me a call or email me right away. I’m Melissa with Wise Ways Consulting where we’re helping to create a world for everyone!

    Benefits for being in my network:

    I am involved in many organizations, both professional and social, and have built up a large number of contacts with diverse interests and backgrounds.
    I am a firm believer in being a “Go-Giver”.
    I bring a tremendously varied background to the table and am willing to help out whenever there is a good fit.

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