Community Day 12: How do you stay in touch, personally?
Yesterday a marketing program launched called the Product Launch Forumla. This program has been revolutionary in marketing because it is all about how to use the internet to keep a “personal touch”. It is amazing too, because as the owner of the product says, the people who have purchased it have used it to make over $103 million dollars worth of income.
I’m not trying to make you go purchase it, what I’m really trying to do is illustrate just how important that personal touch really is. It is amazing in today’s day and age because it is possible to have such a personal touch in this impersonal world that you could have people think that y’all have been lifelong friends, yet you have yet to even meet each other. You might not even know their name.
I know Internet Entrepreneurs who have pull that off quite successfully. It is like the old adage goes, it isn’t who you know, it is who knows you.
So with all that said, the question of the day is, how do you manage your relationships? I don’t expect you to have a massive following of people who know everything about you, but I do suspect that there is a group of people out there who you want to maintain a personal interaction with. How do you go about doing it?
-Coach Kolansky
I manage my relationships in several different ways. I send “fun” newsletters to my client base. These newsletters are interactive meaning clients can answer questions and win prizes.
I also am involved with Send Out Cards (introduced to me by Alyssa Smith – Your Marketing Tool). I send birthday cards, thank you cards and Thanks for the Referral cards along with some special gift.
I have been known to send clients pertinent emails regarding seasonal or timely information based on what is going on in the industry (I would like to learn more about email marketing – hint hint).
I have been know to pick up the phone and call clients whom I haven’t heard from in a while just to ask how they are. I have many senior citizen and widowed clients that I have concern for and have invited them to lunch.
I also use a couple of methods. I take advantage of video share on my phone for those who have it. I like picking up the phone and calling friends at least every two weeks. I have my profile out on several social network sites and old college friends have found me and got back in touch. I am still trying to get the hang of twitter to use it on a regular basis.
When I meet a new person, I send a follow up e-mail or call within a couple of days. We have so many choices, the key is to determine how our friends and contacts can best “hear” us.
I am working to use the various social media venues in order to reach out to people. I do email and call to check in with people that I haven’t touched base with for a little while.
Another thing that I try to do consistently is each time I find something that might be of interest to a colleague/client, I forward it on to them. This might be a free on-line call that I’ve seen or a business opportunity that I’ve read about. Even if it is something that I can do, there is no reason to hold it all to myself. It might be the perfect opportunity to team with someone and build a stronger network!