How do you move from being a generalist in your field to being a specialist?

What a painful concept!

I know… not what you were expecting me to say based on the topic at hand, eh? ~_^.

Well, think about it. The real key to becoming a specialist means that you need to tell people no.

If you tell people you can do everything then you’ll never specialize. So based on my own personal experience, the best way to become a specalist (which I have been starting to do) is to tell people that you can’t help them when they have jobs which are outside of the range of your specialities.  

What has been your experience on this topic? Have you been trying to become a specialist in any particular field? Have you found what I said above to be true, or have you had another experience?

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Tags: brand management, Coffee Tea You and Me