How effective is facebook?

Facebook.com is one of the biggest phenomenon’s to hit the web since google. From a networking standpoint, though, how good is facebook, really?

I’ll tell you, from my perspective, facebook is amazing as a way to keep consistent communication going with all of my networks. Of course, I’m one of those people who is willing to tie together their business contacts with their personal contacts — not everyone wants to be that way.

But if you are not willing to share your facebook account with your business contacts, then they won’t be participating in your brand as much as you might like.

What do you think about facebook? Does it stand up to the heat of networking? Hit us up in the comments below.

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Tags: brand management, Coffee Tea You and Me, facebook, internet marketing, social media