Using social media to build your brand

I have done a lot of teaching recently on social media and more specifically, Internet marketing. Social media websites like Facebook and Twitter are fantastic for building a brand for yourself. Despite all the white noise that appears from people talking about their last bathroom trip or their cat, you can still stand out from the crowd if you take the time to craft your messages.

In a recent event that I did, the $1 weekend, I found that I built such a strong brand for the event that I couldn’t tell people about it anymore. They all already knew everything about it because they had been following me on social media websites! How cool is that?

All I did to make this happen was consistently update my status on social media websites with relevent information for the people on these sites.

So what defines relevant?  

There is a fantastic video I watched a while back which I’m going to share with you called The Relevant Truth.

This video discusses finding that piece of your business that will really resonate with your clients.

Here is the link.

Now if you haven’t already, go register for facebook.com, Twitter.com, and linkedin.com.

Getting registered on these social media websites is the first step. Next you will want to flesh out your profile in as much detail as they will allow you to do. Take a day and really work hard on this, you won’t regret it.

After that, go register with ping.fm  and tie that site together with all your social media profiles.

Then you’ll have the ULTIMATE brand management machine!

Go get started, and then let us know how this works for you .

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Tags: ben mack, brand management, Coffee Tea You and Me, facebook.com, linkedin.com, ping.fm, social media, the relevant truth, twitter.com