We’ve discussed several aspects of vision so far and now we’re turning the corner towards the home stretch to really expose vision for it’s greatest characteristic; that of creativity. You see people need that special creative spark of innovation to persist and continue to see projects through to the end. Yes the end in and of itself is a huge motivational focus point but today in order to maintain focus we need to be constantly reminded of relevance as we have fun doing even the mundane tasks assigned to us. Creativity gives real teeth to vision so much so that not only does it spark movement, it keeps us pushing forward for the long haul. We can tap into our highest sense of self and our ultimate possibilities with various forms of creative thinking.

Creativity can and should be measured quite often in four key ways. In fact, it can be defined as a new way to:

1. Design inventions

2. Solve complex problems

3. Produce relevant art

4. Develop meaningful ideas

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Over the years my clients have asked me over and over in various different ways about vision. In fact, one of my newer associates recently asked me “What’s so important about vision anyway?”

As a business coach I’m often shocked at how many business leaders and business development specialists take this topic for granted. I mean some people don’t even consider having a well articulated vision and mission statement a priority. What they don’t know is that their lack of a clearly defined vision is just as powerful as having one in the first place. In fact, if you don’t know where you are going, you are likely to get there faster. Where is that you ask? Well nowhere of course! You can’t create something from nothing unless you have an idea.

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