Why is vision such a big deal? (Vision Part 1 of 6)

Over the years my clients have asked me over and over in various different ways about vision. In fact, one of my newer associates recently asked me “What’s so important about vision anyway?”

As a business coach I’m often shocked at how many business leaders and business development specialists take this topic for granted. I mean some people don’t even consider having a well articulated vision and mission statement a priority. What they don’t know is that their lack of a clearly defined vision is just as powerful as having one in the first place. In fact, if you don’t know where you are going, you are likely to get there faster. Where is that you ask? Well nowhere of course! You can’t create something from nothing unless you have an idea.

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