Managing your brand when you are already known in a market

Here we go, with a strong start, here is the first of the second half of the 30 days of Coffee Tea You and Me.

The community question for today is: “How do you manage your brand when you are already known in a market?”

This has actually been something which I have been working very hard on. I made the personal mistake of becoming part of too many things and so I confused my audience as to what I actually do. Big mistake. So now I am faced with the monsterous effort of trying to revamp the public’s expectations of who I am. I am just now starting to see things turn around as I slowly put out consistent messages as to what I can do for people. My brand is starting to get a shape again! :).

Brand management is a slow and tedious process which requires quite a bit of dedication.

What are your thoughts on how someone who has already made a name for themselves (good or bad) can work to change or manage their brand?

God Bless,
-Coach Kolansky