Day 14: How to differentiate yourself in a flooded market

This question was originally asked by a financial planner. For those who don’t know much of the financial planning industry, it is tightly regulated to help protect the population from fraudulent or, well, dumb financial planners.

So the end result is that you end up with a ton of people who essentially have the same service and product offering. So being different in that type of industry is incredibly difficult.

Coach Powell had a wonderful answer to this question which I’m going to post up tomorrow (yes, I said tomorrow. I’m putting the answers a little bit closer to the posts). Until the answer goes up though, what are some things that you have done to be different in your own industry? Maybe your industry isn’t flooded like this woman’s was, but there is almost always competition :). Why do you stand out? And can you sum it up quick enough to catch people’s attention?

I know my differentiation, it is right in my tag-line for my computer repair business. I help you love your computer again.

That gets people’s attention :).

Hit us up in the comments below :). Why are you different from all the other people in your industry?

Join the revolution!
-Coach Kolansky

Mission Tells How Objectives Are To Be Met (3-4)

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
-Sun Tzu

It’s all about strategy!

In this writing, we hope to help you to clearly understand the mechanics of personal, interpersonal and organizational missions and how they apply to the achievement of real solid goals. If you’ve been following my blog, by now you should realize that there is a subtle distinction between vision and mission. For our purposes here and in my entire VisionQuest90 „¢ system, we consider “vision” a statement of where we are going; then “mission” a statement how we intend to travel. We have to clarify this because these two points are often confused in the popular literature, worst yet in the corporate strategic plans of quite a few major organizations and municipalities. The ideas of vision and mission must exist simultaneously. If not, organizations will not be able to define a rational reason for their existence nor will they be able to garner support along the way. The same is true for interpersonal and family planning.

You see my friends; mission itself actually sets the tone and begins to outline several critically unique ideas, mission: [Read more…]