I deal with this one on a daily basis. I don’t know about all of you, but people have computer techs squared away in a box. And because of these large franchises (not to name any names) I end up taking flack for things other companies have done.
Things like, keeping someone’s computer in their shop for 8 months!! Or taking someone’s hard drive (with all of their family photos) and then disapearing off of the planet. How crazy is that? But I end up taking some of the blame because these companies are giving my industry a bad name.
So I am forced to really push through some resistence when it comes to selling my own services to my target audience (who has lost faith in my industry.)
I have been going through the book Tribes by Seth Godin recently, and he has a pretty interesting method for dealing with resistence in a market. That is quite simply summed up as “change”. When you present yourself as opposed to the status quo, you tend to shield yourself somewhat from what people think of your industry.
What do you think? Are you in an industry that has made a bad name for itself and you find that you are battling against that all the time?
If you are, what are some things that you have done to overcome that? Hit us up in the comments below :).
“Keeping your success in focus”
-Coach Kolansky
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